In 2014, value sales of colour cosmetics increased by 2% in Canada, to reach C$1.6 billion. Both volume and value sales in all colour cosmetics categories registered a weaker performance than the review period average. Offers on mass products at reduced price intensified, which kept impulse purchases up and attracted consumers. Meanwhile, Canadian consumers follow the fashion trends more closely through internet sites or magazines, inspired by the fashion weeks or celebrity styles, affecting the makeup trends and popular colours.
The competitive landscape of colour cosmetics in the Canadian market has been fragmented. L’Oréal Canada remained as the leader in colour cosmetics in Canada with 33% value share in 2014, followed by Estée Lauder Cosmetics (Canada) and Procter & Gamble, with respective shares of 15% and 9%.
Colour cosmetics is forecast to increase by 1% CAGR in value terms at constant 2014 prices over the forecast period, reaching over C$1.6 billion by 2019. As the market becomes more saturated and competitive, the growth in both volume and value terms is expected to slow down as colour cosmetics has already showed high penetration in the Canadian market. The growing ageing population is expected to further support the growth, as consumers need the colour cosmetics to cover the tracks of ageing.